Custom Sign Shop
Serving New London, CT
Professional Signage Design, Fabrication & Installation
From Bank Street storefronts to Thames Street restaurants, we create custom signs that attract customers and build your brand across New London County.
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No commitment required. Response within 2 hours.
Why New London Businesses Choose Us
Located just a short drive from downtown New London, WaterMarkSG Signs & Graphics is the go-to custom sign shop for businesses across New London County. We understand the unique character of New London's commercial districts — from the historic storefronts along Bank Street to the bustling restaurants on Thames Street and the creative energy of the arts district.
Whether you're opening a new restaurant near the waterfront, refreshing your retail signage downtown, or need fleet graphics for your contracting business serving Groton and Waterford, we deliver custom signage that's designed for your specific location and audience.
We handle everything in-house — design, fabrication, and installation — so you get a seamless experience from concept to completion. Our team knows local sign ordinances and permitting requirements across New London and surrounding towns, saving you time and hassle.
Services Available in New London
All of our professional signage and graphics services are available to businesses and individuals in the New London, CT area.
Custom Signs & Storefront Graphics
Storefront signage for New London's downtown shops, Bank Street boutiques, and waterfront restaurants. Eye-catching signs that drive foot traffic.
Learn MoreCommercial Vehicle Wraps
Fleet wraps for New London-area contractors, delivery services, and businesses. Turn every vehicle into a mobile billboard across southeastern CT.
Learn MoreCar Wraps
Color change wraps, partial wraps, and custom car graphics available in the New London area. Protect your paint while standing out on I-95.
Learn MoreMarine Graphics
Boat wraps and lettering for vessels at New London's City Pier, Thames River marinas, and Groton's waterfront. Gold leaf and vinyl options available.
Learn MoreContractor Van Wraps
Van wraps for HVAC, plumbing, and electrical contractors serving New London County. Generate leads while you drive between jobs.
Learn MoreSign Types We Create for New London Businesses
Building & Monument Signs
High-visibility exterior signs for New London storefronts, offices, and commercial properties along Route 1 and I-95 corridors.
Channel Letters
Individually lit channel letter signs that make your New London business unmissable day and night.
Illuminated & LED Signs
Backlit, LED, and neon-style signs perfect for Thames Street restaurants and New London nightlife venues.
Window Graphics & Vinyl
Window decals, frosted vinyl, and perforated graphics for Bank Street retail shops and downtown offices.
A-Frame & Sidewalk Signs
Portable signs for New London cafés, galleries, and shops in the arts district. Built to handle coastal weather.
Banners & Event Signage
Durable banners for New London festivals, Waterford events, and Groton business openings.
Dimensional Letters & Logos
3D letters and logos that add depth and prestige to your New London business entrance.
Wall Murals & Graphics
Large-format wall graphics and murals for New London restaurants, breweries, and retail spaces.
Custom Signs in New London — Your Questions Answered
Signs We've Built for New London Businesses
BANK STREET — DOWNTOWN
Storefront Channel Letters
A boutique retail owner near the corner of Bank and State needed signage compliant with the historic district. We CNC-fabricated dimensional letters in brushed aluminum with concealed LED halo lighting — approved by the City of New London first pass.
PEQUOT AVENUE — WATERFRONT
Restaurant Monument Sign
A seasonal waterfront restaurant near Ocean Beach Park needed a monument sign that survives Long Island Sound salt spray. Marine-grade PVC core, gold-leaf face, and stainless mounting hardware — three seasons in, still looks like day one.
ROUTE 32 CORRIDOR
Contractor Fleet Wraps
A New London-based HVAC contractor with five service vans wanted a unified look. Designed and installed full wraps in our shop in two days per vehicle. Owner reports the phone "hasn't stopped" since the trucks hit the road.
What New London Owners Say
"They handled the permit paperwork with the City for me — I didn't know that was even an option. Sign was up two weeks after I approved the design and looks better than the rendering."
— Bank Street retail owner, New London
"Frank measured everything twice and made changes on the spot when our facade wasn't perfectly square. That kind of attention is hard to find around here."
— Restaurant owner, downtown New London
Nearby Areas We Serve
In addition to New London, we provide custom signage and graphics services to businesses and residents throughout southeastern Connecticut and Rhode Island.
We also have dedicated pages for nearby towns:
Ready for New Signage?
Get a free, no-obligation quote for your New London-area signage project. We'll respond within 24 hours.
Get Your Free Quote
Prefer to Talk?
(860) 334-7412
Call us — phone & forms only
Mon–Fri: 8am – 6pm
Sat: 9am – 2pm
Serving New London County
New London, Groton, Waterford & beyond
More Sign & Wrap Services Near New London
Serving the rest of southeastern Connecticut and the Rhode Island shoreline.
Custom Signs in Groton, CT
Channel letters, monuments, and storefront signage across the Groton commercial corridor.
Custom Signs in Westerly, RI
Coastal-grade business signs for downtown Westerly and Watch Hill.
All Custom Signs & Storefronts
Full catalog: channel letters, monuments, dimensional, illuminated, window vinyl.
Business Signs Buyer's Guide
How to choose the right sign type, materials, and budget for your storefront.
Local Sign Install & Service
On-site installation, permits, and maintenance across Eastern CT and Western RI.
Connecticut Sign Permit Guide
What New London-area businesses need to know before fabricating a sign.