WaterMarkSG Signs & Graphics ("we," "our," or "us"), located at 7 Alice Court Unit C, Pawcatuck, CT 06379, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website watermarksg.com or use our services. Please read this policy carefully. By using our website, you consent to the practices described herein.

1. Information We Collect

Personal Information You Provide

When you fill out a contact form, request a quote, or otherwise communicate with us, we may collect:

Full name
Email address
Phone number
Service details and project descriptions
Photos, images, or documents you upload related to your project (e.g., vehicle photos, logos, design files)

Information Collected Automatically

When you visit our website, we automatically collect certain information through cookies and similar technologies:

IP address and approximate geographic location
Browser type and version
Device type and operating system
Pages visited, time spent on pages, and referring/exit URLs
Click and interaction data

2. Cookies & Tracking Technologies

Our website uses cookies and tracking technologies from the following services:

Google Analytics

We use Google Analytics to understand how visitors interact with our website. Google Analytics collects data such as pages visited, session duration, and traffic sources. This data is aggregated and anonymized. Learn more at Google's Privacy Policy.

Google Ads & Conversion Tracking

We use Google Ads conversion tracking to measure the effectiveness of our advertising campaigns. When you click on a Google ad and visit our site, a conversion cookie is placed on your device. This cookie helps us track actions like form submissions and phone calls resulting from our ads. Google may also use this data for remarketing, meaning you may see our ads on other websites within the Google Display Network based on your prior visit.

You can opt out of personalized advertising by visiting Google Ads Settings or aboutads.info.

Google Tag Manager

We use Google Tag Manager to manage our website tracking scripts. Google Tag Manager itself does not collect personal data but facilitates the deployment of other tags that may.

Facebook / Meta Pixel

We use the Meta (Facebook) Pixel to measure the effectiveness of our Facebook advertising and to deliver targeted ads to you on Facebook and Instagram. The Pixel collects data about your activity on our site and associates it with your Facebook profile. You can manage your Facebook ad preferences at Facebook Ad Preferences.

CallRail

We use CallRail for call tracking and attribution. CallRail may dynamically swap phone numbers on our website to track which advertising source generated your call. Call data (phone number, call duration, and recording if applicable) is collected to improve our marketing and customer service. Learn more at CallRail's Privacy Policy.

Email Marketing

If you opt in to receive communications from us, we may use third-party email marketing platforms to send you updates, promotions, or service information. These platforms may track whether you open emails and click links within them. You can unsubscribe from marketing emails at any time using the unsubscribe link included in every email.

3. How We Use Your Information

We use the information we collect for the following purposes:

To respond to your inquiries, provide quotes, and communicate about your project
To deliver the services you request (wraps, signs, graphics)
To process and store project-related files (photos, designs) you provide
To improve our website, content, and user experience
To measure and optimize the performance of our advertising campaigns
To deliver targeted advertisements on Google, Facebook, and other platforms
To send marketing communications (only with your consent)
To comply with legal obligations

4. Information Sharing & Disclosure

We do not sell, trade, or rent your personal information. We may share your information with:

Service Providers: Trusted third parties that help us operate our website and run our business (e.g., form processing, call tracking, advertising platforms, email marketing), bound by confidentiality obligations.
Advertising Partners: Google and Meta receive anonymized or pseudonymized data through their tracking pixels for ad targeting and measurement.
Legal Requirements: We may disclose your information if required by law, court order, or governmental regulation.

5. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this policy, or as required by law. Contact form submissions and project files are retained for the duration of your project and a reasonable period afterward for warranty and reference purposes. You may request deletion of your data at any time (see "Your Rights" below).

6. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Your Rights & Choices

You have the right to:

Access: Request a copy of the personal information we hold about you
Correction: Request that we correct inaccurate or incomplete information
Deletion: Request that we delete your personal information
Opt-Out of Marketing: Unsubscribe from marketing emails using the link in each message
Opt-Out of Targeted Advertising: Adjust your preferences via Google Ads Settings, Facebook Ad Preferences, or DAA Opt-Out
Disable Cookies: Adjust your browser settings to refuse cookies (note: some website features may not function properly)

To exercise any of these rights, please contact us using the information below.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review their privacy policies before providing any personal information.

9. Children's Privacy

Our website and services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child under 13, we will take steps to delete it promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. Any updates will be posted on this page with a revised effective date. We encourage you to review this policy periodically.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

Business: WaterMarkSG Signs & Graphics
Address: 7 Alice Court Unit C, Pawcatuck, CT 06379
Phone: (860) 334-7412
Online: Contact Form